Rumba
Rumba is a Caribbean rum brand crafted around rhythm, nightlife, and the feeling of a warm, messy, perfect night out. My goal was to make the identity feel like the party itself — alive, bright, and moving. I designed the bottle label with bold curves and sharp letterforms to echo dance steps, heat, and the flow of music.
For the visual direction, I leaned into warm lighting, grainy textures, and moments of motion blur to capture a sweaty, carefree atmosphere. The photography and layouts are intentionally imperfect, mimicking the energy of crowded dance floors and good friends.
This project blends branding, packaging, and art direction into a cohesive, tropical world built for late nights, bold flavour, and no rules.
For the visual direction, I leaned into warm lighting, grainy textures, and moments of motion blur to capture a sweaty, carefree atmosphere. The photography and layouts are intentionally imperfect, mimicking the energy of crowded dance floors and good friends.
This project blends branding, packaging, and art direction into a cohesive, tropical world built for late nights, bold flavour, and no rules.